Privacy & Cookie Policy
Last updated: 6 February 2026
Magnetic Island Tours is committed to providing you with the best possible customer service experience while respecting and protecting your privacy. This policy is drafted to meet the requirements of the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and, where applicable, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). This Privacy & Cookie Policy explains how we collect, use, hold and disclose your personal information, and how cookies are used on our website.
We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), which regulate how personal information is handled.
Definitions
Personal information has the meaning given in the Privacy Act 1988 (Cth) and includes information or an opinion about an identified individual, or an individual who is reasonably identifiable.
Sensitive information includes information such as health information, dietary requirements, or accessibility needs.
What Is Personal Information?
Personal information is information or an opinion that identifies an individual. This may include, but is not limited to:
- Name
- Email address
- Phone number
- Booking details
- Payment-related information (processed securely via third parties)
Collection of Personal Information
There are many aspects of our website that can be viewed without providing personal information. However, to make a booking, request support, or access certain services, you may be required to submit personally identifiable information.
If you do not provide requested personal information, we may be unable to provide you with our products and services. If you have concerns about the information we request, please contact us.
We collect personal information in a number of ways, including:
- Website bookings and enquiry forms
- Phone and email correspondence
- Interactions with third-party booking or payment platforms
- Ongoing relationships with repeat customers and travel agents
Purpose of Collection
We collect, use and hold your personal information to:
- Provide tours, charters and related services
- Manage bookings and customer enquiries
- Maintain ongoing relationships with repeat clients and agents
- Meet legal, regulatory and reporting obligations
- Improve our services, website functionality and customer experience
From time to time, we may use customer information for new, related purposes not previously disclosed where those purposes would be reasonably expected by you. If our information practices change, the updated policy will apply only to data collected from that point forward.
Disclosure of Personal Information
We do not sell, rent, or trade your personal information.
Your personal information may be disclosed:
- When specifically authorised by you
- To trusted third parties who assist us in operating our business (such as payment processors or IT providers)
- To bus drivers (passenger lists)
- To purchase ferry tickets on your behalf
- To regulatory bodies and government agencies
- For reporting, professional, medical or insurance purposes
- For urgent health or safety reasons
- Where required or authorised by law or court order
- To your guardian or power of attorney, where applicable
We take reasonable steps to ensure that any third parties we engage are bound by confidentiality and privacy obligations.
Third-Party Services and Overseas Disclosure
We use third-party services on our website to provide functionality, take bookings, process payments, prevent spam, display maps, show social media content, and understand how the site is used. These services may collect and process information (including via cookies) in accordance with their own policies.
Where those providers store or process data outside Australia (for example, in the United States), we take reasonable steps to ensure appropriate safeguards are in place and that your information is handled in a manner consistent with Australian privacy standards.
Services we may use (examples)
Depending on the page and how you interact with the site, this may include:
- Google Analytics (website analytics and performance measurement)
- WordPress / Akismet Anti-Spam (spam detection for comments and forms)
- Embedded content and widgets such as maps and social media feeds (e.g., Google Maps and Instagram)
- Review or booking-related embeds that may appear on our pages (for example, third-party review platforms)
Note: Our website tooling can change from time to time. The most up-to-date list of non-essential cookies and third-party tags is provided in our cookie consent / preference tool (where available) and in the cookie register below.
Media Uploads
If you upload images to our website, please avoid including embedded location data (EXIF GPS). Visitors to the site may be able to download and extract this information from images.
Cookie Policy (GDPR & CCPA Compliance)
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function efficiently, remember preferences, and provide information to site owners about how the site is used.
Types of Cookies We Use
Our website may use the following types of cookies:
Essential (Session) Cookies
These cookies are necessary for the website to function properly. They enable core features such as page navigation, booking functionality, and secure access to areas of the site. These cookies do not collect personal information and cannot be disabled.
Analytical Cookies
Analytical cookies (such as those used by Google Analytics) help us understand how visitors interact with our website. They collect aggregated, anonymous information such as:
- Pages visited
- Time spent on the site
- Navigation paths
This information helps us improve website performance and user experience.
Functional Cookies
Functional cookies remember your preferences and settings to provide a more personalised experience, such as remembering form inputs or previously selected options.
Third-Party Cookies
Some third-party services embedded on our website (such as booking systems, payment processors, analytics tools or maps) may place cookies on your device. These cookies are governed by the privacy and cookie policies of the respective third parties.
Managing Cookies and Consent
Non-essential cookies are only used with your active, opt-in consent where required by law (including under GDPR and CCPA).
How to manage your preferences
You can manage or disable cookies at any time by:
- Adjusting your browser settings to block or delete cookies
- Using any cookie preference or consent tools provided on our website (where available)
Please note that disabling cookies may affect the functionality of certain parts of the site.
Do Not Track / Global Privacy Control
Some browsers and extensions support signals such as Do Not Track or Global Privacy Control (GPC). Where required by applicable law, we will treat these signals as a request to opt out of certain types of tracking.
Cookie Register (Summary)
The cookies and similar technologies used on our website may include the following categories:
- Essential cookies (required for core site functions)
- Analytics cookies (e.g., Google Analytics)
- Functional cookies (remembering preferences)
- Third-party cookies (set by embedded services or integrations)
Because cookies can change with website updates, the most current list of non-essential cookies is shown in our cookie consent / preference tool (where available).
Overseas Data Storage
Some third-party services we use may store data outside Australia. Where this occurs, we take reasonable steps to ensure your information is handled in accordance with Australian privacy standards.
Your Rights
You have the right to request access to, correction of, or deletion of the personal information we hold about you, subject to legal and regulatory exceptions. Requests may need to be made in writing for security reasons.
We reserve the right to charge a reasonable administrative fee for searching for and providing access to your information.
Security and Retention of Personal Information
We take reasonable steps to protect your personal information from misuse, loss, unauthorised access or disclosure. When information is no longer required for the purpose for which it was collected, we take reasonable steps to destroy or permanently de-identify it, in line with legal, accounting, and regulatory obligations. Records may be retained for up to seven (7) years where required by law.
Changes to This Policy and Acceptance
Magnetic Island Tours may update this Privacy & Cookie Policy from time to time. Any changes will be published on this page. Your continued use of the website after any changes are made constitutes acceptance of the updated policy.
Contact Us
If you have any questions, concerns or complaints about this Privacy & Cookie Policy or how we handle your personal information, please contact us during business hours (Monday to Friday):
Phone: +61 439 413 445
Email: [email protected]